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I really do not like the words black talk, its very stereotypical; Ebonics is a better word to describe black slang. Everywhere in the media these days you see companies using black vernacular to make a profit. From car commercials, ads on TV, to promoting movies. These companies are using the black vernacular to make their product appeal to Americans, to make their product look cool. So many words and phrases that are used today come from blacks; Leslie Savan the author of “Slam Dunks and No-Brainers” argues that people have not come to realize how much Ebonics has impacted the English language. People do not credit the black people for these words and these catchy phrases we now use. Like so many other car commercials I have found one from Nissan. Nissan is using aspects derived from the black culture to make their product more appealing. Its so crazy how people catch on and just forget where everything came from. MTV a very popular show followed along with the hegemony years ago that it was not cool to play black music on television, until they realized that it could make them a lot of money. . Savan brings up a great example…. “It may be difficult to believe me now, but for years MTV wouldn’t tough black music videos….In 1989 with the appearance of the successful Yo! MTV Raps, the rationale was turned inside out, and—ka-ching--!—black videos began to appear regularly” (Savan 49). Its not only these companies that are using the black culture, many people are as well. There are so many white people who are using black talk because they believe it is cool. By using this black talk and all the slang words such as “Yo” these white kids are feeling like they are apart of the black culture.
Savan, Leslie. “What’s Black, Then White, and Said All Over?”. Slam Dunks and No- Brainers Language In Your Life, The Media, Business, Politics, And, Like, Whatever. New York. Alfred A. Knopf, 2005 45-83.
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